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Fruix Drinks:
Canning a Burst
of Flavor

Fruix, a canned fruit drink for the ambitious, needed a brand as vibrant as its flavor. Our challenge was to design a fun, whimsical packaging and identity that bursts with energy, quenching the 'thirst' of those 'hungry' for success with a playful and memorable look.

A close-up of the Fruix canned drink packaging, showing the playful branding and illustrations.
Playful Branding Vibrant Packaging Shelf Presence Brand Personality
Visual Identity Fun Aesthetics Product Launch Cohesive System
A lineup of the different Fruix canned drink flavors, showcasing the vibrant and consistent packaging design.

A brand system that's refreshingly bold.

We developed a full brand identity system for Fruix that captures its fun-loving spirit. From a bubbly logotype and a juicy color palette to custom illustrations for each flavor, every element is designed to create a delightful and eye-catching experience from the shelf to the first sip.

With Fruix, we wanted to design a can that smiles back at you. Our approach was to infuse every element with joy, creating a visual flavor explosion that makes choosing a healthy drink a fun and exciting experience.

" brand with personality "
STRATEGIC DESIGN

WHERE FUN
MEETS FUNCTION

AUTHENTIC BRANDS
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From the Shelf to the Shopping Cart

Eye-catching packaging gets your product noticed. A seamless e-commerce website gets it sold. Our web design services can translate your brand's shelf appeal into a high-converting online store.

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