01 Concept and Lore
A digital human needs a soul. We write the backstory, define the personality, and sketch the unique look that will resonate with your demographic. Is it anime-styled or photoreal? We determine the 'rules' of your character's existence—their fashion sense, their flaws, and their voice.
We define the rules of your character's existence. This phase includes moodboarding and demographic analysis to ensure the avatar doesn't just look cool, but actually connects emotionally with your target audience.
